Fractional CRO
A senior sales leader inside your team.
Deal strategy on your live deals. Coaching on real calls. Weekly cadence.
For teams that need senior sales leadership but are not ready to hire a CRO full-time. Advisor, Operator, Embedded, or Executive. Pick the depth your stage needs.
What it covers
Senior sales leadership, part-time.
- ✓Deal strategy on live opportunities
- ✓Coaching your reps on real discovery calls
- ✓Weekly cadence so there is always a clear next step
- ✓Pipeline math and target setting from real numbers
- ✓Your playbook, written down and yours to keep
Why it matters
Reps dial. Someone has to own the strategy.
- •Reps dial. Nobody owns the strategy end to end.
- •The founder ends up doing it. That pulls them from everything else.
- •A fractional leader has built teams like yours. No full-time cost or commitment.
- •Reps get better with feedback on real calls, not scripts to read.
Four tiers
Pick the depth your stage needs.
All tiers include playbook and coaching. Depth and hours vary.
Advisor
~5 hrs/weekSeed to Series A founders running their own sales.
- •Narrow the ICP and validate it against real calls
- •Help build the first pipeline and close the first 5 to 10 deals with you
- •Work directly with the founder to install a working sales cadence
- •Sit in on discovery, demo, and pricing calls where it matters
- •Score cold calls, discovery, demo, and pricing calls to spot patterns
- •Build a first-cut playbook (SDR/BDR + Sales) from what actually worked
Operator
~10 hrs/weekSeries A to B teams with 3-10 reps and no VP Sales yet.
- •Everything in Advisor, at more depth
- •Weekly 1-on-1s with each rep. Real coaching, not check-ins.
- •Full playbook build so new hires can be ramped fast
- •Deeper deal work on top opportunities every week
- •Pattern reviews across the team, monthly
Embedded
~20 hrs/weekSeries B+ teams needing full coaching cadence and hiring support.
- •Everything in Operator, at more depth
- •Hands-on with the top 5 deals every week
- •Help hire the next sales reps: profile, sourcing, interviews, onboarding
- •Team building and management rhythm you can lean on
- •Playbook stays maintained as the team grows
Executive
30+ hrs/week, near-full-timeCompanies bridging to a full-time CRO hire.
- •Everything in Embedded, at full leadership depth
- •Strategy, long-term growth levers, market planning
- •Full team leadership, hiring, and performance management
- •Board and CFO alignment on forecast and revenue plan
- •Bridge until a full-time CRO is hired and transitioned
We scope the time commitment together on a short call.
Cost-benefit logic
Four reasons this beats a full-time hire.
Avoided cost
A full-time CRO comes with a big salary and equity. Most teams need one, but not yet.
Flexibility
Hours scale with your stage. Advisor to Executive, we shift as you grow.
Faster coaching loop
Weekly review of real calls catches bad habits before they cost deals.
Retained ownership
Your reps do the work. The skill stays in-house. Every playbook and every training doc is yours.
How we work with you
Five steps. Intro to embedded.
30-min intro call
We map your motion, team, and gap. Honest fit-check.
Diagnostic week
One week paid. We sit in on 3-5 live calls, look at your CRM, meet your reps. You get a written diagnostic.
Engagement kickoff
Tier chosen from the diagnostic. First 30 days: install cadence, learn the deals.
Days 30 to 90
Hands on the top 5 deals. Coaching every rep once a week. Running the pipeline review.
Days 90 onwards
Playbook written down. Cadence running. Every call scored. Playbook stays yours.
Common questions
Frequently asked.
Can you bring in your own reps (SDRs, BDRs, or AEs)?
Yes. This is separate from the standalone Outbound Pod and needs planning. Typical engagement runs 18 to 24 months. That is how long it takes to hire, train, and build the team with you. You commit a solution engineer or technical sales person to join us on calls. Both sides plan ahead. Talk to us early if this is the shape you want.
How is this different from a typical fractional VP of Sales?
Most fractional VPs give you one to three hours a week of strategy. We give you real operational hours, on your live deals, with a coaching cadence. Different intensity, different outcome.
What happens after the engagement?
We are flexible. Every piece of content, training material, and playbook stays with you. Full-time hire coming in? We do a proper transition. Shadow calls, handoff docs, gradual step-down. Want to keep us on as a light Advisor once the cadence sticks? We can do that too.
Do we have to change our CRM?
No. We work with what you use. Salesforce, HubSpot, Close, Pipedrive. If the CRM needs cleaning up, add the RevOps Engineer service.
How fast can you start?
Two weeks from signed agreement to first pipeline review. One week if the diagnostic is expedited.
What about the Sales Kriya Platform?
It comes with every engagement. The leader, the SDRs and BDRs, managers, the whole sales team gets access. It's how we cut time on CRM chores so the team can spend it moving deals. It's not free though. AI has a real cost. We invoice only what you use. A team of about 10 usually spends $200 to $1,000 a month. No fixed contract. No lock-in. Try it for 3 months before you decide.
Book a 30-min intro.
We map your motion, tell you which tier fits, and if we are not the right partner, we say so.