About Sales Kriya
Founded to fix the gap between sales software and sales advice.
A senior Sales Leader inside your team. An agent fleet that runs alongside. Built by someone who still sells every week.
Early company. Deliberately small. Building a handful of named reference partnerships before scaling. If that matches how you buy, keep reading.
Who runs it
The person behind every engagement.
No account executive layer. No juniors running the deal. The founder sits inside the calls that matter.
Servo Sawhney
Founder & CEO
Servo started Sales Kriya after a decade in enterprise sales. First as a rep, then leading teams, then watching the same patterns kill winnable deals quarter after quarter. The reps were not the problem. The system was. He still sits inside live enterprise deals every week, running the agent fleet alongside the reps. Every product decision is grounded in what's broken on Monday morning.
LinkedInWhat we believe
Four things we believe.
Software alone does not move deals.
Every CRM, scoring tool, and AI assistant assumes someone inside the company is driving adoption. That person also has a number to hit. The tool quietly stops getting opened. A senior leader inside the team is the only way adoption sticks.
Advice alone does not move deals either.
Consultants hand you a deck. Fractional VPs share their gut. Neither leaves a system that holds the line when the leader is not in the room. We build the playbook, the score, and the operating habits. Then we leave.
Both halves. One person owning both.
Embedded leadership for the calls and the coaching. An agent fleet for the prep, the scoring, and the CRM. The leader sees both halves. That is the only model where deals actually move.
We are selective. Honestly.
Six to twelve month partnerships, not 30 day pilots. Some teams are not the right fit. Especially those expecting closed enterprise deals in 90 days. The System of Action only works when somebody senior inside the team is driving adoption and coaching. That can be your leader or ours. The shape of the partnership adapts. The principle does not.
Talk to us
Two ways to start a conversation.
Either fill the diagnostic form, or write to us directly. Both go to the same inbox, both get a personal reply within two working days.
Explore the rest
Read what matters to you. Or read it all.
77% of B2B buyers say their last purchase was very complex or difficult.
Gartner, B2B Buying Journey research
Every SDR tool, agency, and AI scheduler gets you the meeting. None of them help you win the deal that happens after it.
Know moreHow we work20+ specialised agents. A playbook in 2 to 4 weeks. 6 to 12 months to make it muscle memory. Works with our leader, your hire, or your existing VP.
The Sales Kriya platform reads your stack, runs the prep, scores the deals, and writes the work back into your CRM. A human leads the strategy. Us if you need one, you if you already have one. The platform does not replace the leader. It scales them.
Know moreThe productBuilt by sales operators who lived the problem. Buy the platform, the partnership, or both.
Sales Kriya reads your CRM, email, calendar, chat, and call transcripts. A fleet of 20+ specialised agents does the prep, scores the deals, and writes the work back into the tools your team already uses. A System of Action, not a system of record.
Know moreArchitecture20+ specialised agents inside your live enterprise deals every week.
Your stack on the left. The Sales Kriya Cloud agent fleet in the centre. Your team and tools on the right. The full loop, end to end.
Know morePartnersYou get paid yearly for as long as the client is paying us. Co-marketing rights. Design-partner input on the roadmap.
If you advise B2B sales teams, you have probably been asked for tooling recommendations. We pay you for the ones that turn into customers, and we will work with your team to make the implementation land.
Know moreProofTwo deals at the same stage. One closes at 23%. The other dies at 6%. Accurate forecasting, not stage guesses.
Every live deal carries a score that adapts to its stage, its stakeholders, the plays run, and the rep selling it. Forecasts you can take to the board. One click shows the math.
Know moreIs this a fit?We commit to 6 to 12 month partnerships. Four conditions have to be true. We talk it through honestly before either of us invests more time.
Some teams should not work with us, and we will say so before either of us invests more time. Here is who we work with, and who we do not.
Know moreFAQ20 questions across 4 sections. Straight answers. No qualifiers.
How long the engagement is, what the embedded leader actually owns, what we need from you to start, how we measure progress, why we're named Sales Kriya.
Know moreInsightsCRM forecast errors. Ghosted demos. The myth of the hero salesperson. What to do instead.
Written from inside real deals. Concrete, specific, and free of marketing fluff.
Know more