The problem

Most winnable deals are lost after the first meeting.

77% of B2B buyers say their last purchase was very complex or difficult.

Source: Gartner, B2B Buying Journey research

Every SDR tool, agency, and AI scheduler gets you the meeting. None of them help you win the deal that happens after it.

Where the actual pain is

Three numbers that frame every enterprise sales floor.

None of these are about effort. They are about the system the rep is operating inside. Each is sourced. Click the publisher to verify.

28%

of a rep's week is actually spent selling.

The other 72% is admin, prep, follow-up drafting, CRM hygiene, and meeting prep. The actual selling time is the smallest slice.

Source: Salesforce State of Sales
53%

of B2B sales cycles end in 'no decision'.

Not lost to a competitor. Just lost to silence. The deal stalled, the champion went quiet, the rep sent another 'just checking in' nudge.

Source: Forrester B2B research
Under 6%

of sales calls get reviewed by a manager.

The remaining 94% are run on instinct, scored by nobody, and quietly repeat the same mistakes on the next call.

Source: Gong State of Conversation Intelligence

Where the hard part begins

Everyone helps you book the meeting. We help you win the deal.

Most tools and services optimise for the first meeting.
It is the easy, quick win, so lead-gen tools, agencies, and AI schedulers all stop there.
But the meeting is where the hard part begins.
For every 100 first meetings booked, only a handful become closed deals. Here is roughly where deals die.

100623117116-38%-50%-45%-35%-45%-33%-25%
First meeting booked
Where most tools stop
Discovery
The first real conversation
Functional Alignment
Value Alignment
Stakeholder Buy-in
Budget Approval
Contracts
Closed Won

Illustrative drop-offs based on industry benchmarks. Your actual funnel shape is what we diagnose first. Most lead-gen and outbound prospecting tools stop at stage one. We run with you through all eight, where the deal is actually won.

How we compare

Comparing Sales Kriya to another sales AI vendor?

Honest 2026 reads against Gong, Outreach, Salesloft, Clari, Trumpet, Clarify, DevRev, and Revenue Grid. Where each wins, where Sales Kriya is different, side-by-side tables, and the questions buyers actually ask in the room.

Explore the rest

Read what matters to you. Or read it all.

How we work

20+ specialised agents. A playbook in 2 to 4 weeks. 6 to 12 months to make it muscle memory. Works with our leader, your hire, or your existing VP.

The Sales Kriya platform reads your stack, runs the prep, scores the deals, and writes the work back into your CRM. A human leads the strategy. Us if you need one, you if you already have one. The platform does not replace the leader. It scales them.

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The product

Built by sales operators who lived the problem. Buy the platform, the partnership, or both.

Sales Kriya reads your CRM, email, calendar, chat, and call transcripts. A fleet of 20+ specialised agents does the prep, scores the deals, and writes the work back into the tools your team already uses. A System of Action, not a system of record.

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Architecture

20+ specialised agents inside your live enterprise deals every week.

Your stack on the left. The Sales Kriya Cloud agent fleet in the centre. Your team and tools on the right. The full loop, end to end.

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Partners

You get paid yearly for as long as the client is paying us. Co-marketing rights. Design-partner input on the roadmap.

If you advise B2B sales teams, you have probably been asked for tooling recommendations. We pay you for the ones that turn into customers, and we will work with your team to make the implementation land.

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Proof

Two deals at the same stage. One closes at 23%. The other dies at 6%. Accurate forecasting, not stage guesses.

Every live deal carries a score that adapts to its stage, its stakeholders, the plays run, and the rep selling it. Forecasts you can take to the board. One click shows the math.

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Is this a fit?

We commit to 6 to 12 month partnerships. Four conditions have to be true. We talk it through honestly before either of us invests more time.

Some teams should not work with us, and we will say so before either of us invests more time. Here is who we work with, and who we do not.

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FAQ

20 questions across 4 sections. Straight answers. No qualifiers.

How long the engagement is, what the embedded leader actually owns, what we need from you to start, how we measure progress, why we're named Sales Kriya.

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Insights

CRM forecast errors. Ghosted demos. The myth of the hero salesperson. What to do instead.

Written from inside real deals. Concrete, specific, and free of marketing fluff.

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