How we work

A platform that scales whoever leads your sales.

20+ specialised agents. A playbook in 2 to 4 weeks. 6 to 12 months to make it muscle memory. Works with our leader, your hire, or your existing VP.

The Sales Kriya platform reads your stack, runs the prep, scores the deals, and writes the work back into your CRM. A human leads the strategy. Us if you need one, you if you already have one. The platform does not replace the leader. It scales them.

How we work

The Forward-Deployed model

Consulting partners deliver a deck. Software vendors deliver a licence. Both work when there is somebody senior inside the team to drive what comes next. We embed that somebody. A Sales Leader, paired with an AI System of Action. Strategy applied to your real, live deals. Not taught in a workshop and forgotten.

As-is

Most sales floors

Five disconnected tools. Three confused reps. No clear next move.

✕5+ disconnected sources, none of them the source of truth.
✕Reps choose what to do next on gut, not on the deal's signals.
✕Pipeline reviews argue about what really happened on the deal.

To-be

With Sales Kriya

One layer on top. Clear next move. Deals actually move.

✓One scored view of every deal. Every number opens to show the math.
✓Reps get the next play, not the next ping. The leader coaches the patterns.
✓Pipeline reviews show what moved this week, and why.

Embedded strategic leadership

•Your Forward-Deployed Sales Leader joins the team.
•They run pipeline reviews on the deals that matter.
•They build deal strategy and coach reps through complex buying committees.
•The methodology gets enforced on the opportunities in front of you right now.

Autonomous agentic execution

•A multi-agent fleet reads your CRM, email, calendar, chat, and call transcripts.
•It quietly does the prep and updates the CRM.
•It audits the playbook and flags the deals at risk.
•The leader directs it. Your reps feel it as their week getting easier, not their software list getting longer.

Most platforms are a system of record. Ours is a System of Action.

A system of record stores what already happened on a deal. A System of Action tells you what to do next, on this deal, today.

•Generic AI gives generic advice.
•Ours is contextual at four levels: industry, account, your customer’s knowledge base, and how your team sells.
•That turns a summary into exactly what to do next on this deal.
•You get it as part of the partnership, so it actually gets adopted.

✓Contextual at the industry level
✓Contextual at the account level
✓Contextual at the customer level
✓Contextual at the sales-motion level

Curious what this looks like on your deals?

vs the alternatives

How we compare. Including the dimensions where we lose.

Buyers weighing us up usually compare against three other options. Here is the honest read on each, including the two dimensions where we are the weakest of the four. We would rather you see that now than after you sign.

This compares Sales Kriya Embedded (platform plus a Forward-Deployed Sales Leader) against the three alternatives we see in deals. The lighter SKU, Sales Kriya Platform, is RevOps-led and sits outside this table.

Dimension	Sales Kriya	A sales software tool	A consultant	A fractional VP of Sales
Who runs it day to day	A senior Sales Leader inside your team, backed by an agent fleet.	Adoption falls to your VP of Sales, CRO, or founder. The tool is rarely sticky on its own. Reps get chased to use it, and quietly stop.	An advisor on a call once a week. Your team still owns execution.	One senior leader, a couple of days a week, no system underneath them.
Time to a working playbook	2 to 4 weeks. Codified, written, tested on live deals.	You build it yourself inside the tool, whenever you have time.	Six to ten weeks of interviews, then a deck.	Whenever the leader gets to it, between their other clients.
Does the team actually keep using it?	Designed to be the tool your reps reach for first. Early users tell us they quietly stop opening the ones they had before.	You and your reps both know how this story ends. Login rates drift down by quarter two.	Whatever your team remembers from the workshop, three months later.	Depends entirely on the leader's force of will while they are in the room.
Forecast you can take to the board	Per-deal win-rate score with the math behind every modifier. One click shows the working.	Stage probability × deal value. Roughly useless on enterprise deals.	Whatever the reps tell the consultant, dressed up in a slide.	Better gut. Still no system showing its work to the board.
What stays with you after the engagement	Playbook, scoring, operating habits, and the agent fleet stay with your team.	A renewal invoice. Cancel and the data still belongs to you.	The statement of work ends, the knowledge walks out the door.	Leader moves on. There was never a system to leave behind.
Cost shape and commitment	Six to twelve month partnership pricing. Not the cheapest option, and we will say no to short pilots. This is deliberate.	Per-seat licence, easy to budget, easy to start, easy to walk away from.	Project-priced. The number climbs with every round of scope creep.	Retainer-based. The lowest financial commitment of the four options.
Track record and brand maturity	We are early. Deliberately building a small set of named reference partnerships before scaling.	Established category. Case studies, peer reviews, analyst coverage, the lot.	Decades of named brands you have heard of. Comfort blanket optional.	Track record varies entirely by the individual you hire.

If a low cost ceiling or a 30-day pilot are deal-breakers for you, we are not the right fit. If you want a partner who stays through the whole 6 to 12 month transformation and leaves behind a system your team actually uses, we likely are.

Explore the rest

Read what matters to you. Or read it all.

The problem

77% of B2B buyers say their last purchase was very complex or difficult.

Gartner, B2B Buying Journey research

Every SDR tool, agency, and AI scheduler gets you the meeting. None of them help you win the deal that happens after it.

Know more The product

Built by sales operators who lived the problem. Buy the platform, the partnership, or both.

Sales Kriya reads your CRM, email, calendar, chat, and call transcripts. A fleet of 20+ specialised agents does the prep, scores the deals, and writes the work back into the tools your team already uses. A System of Action, not a system of record.

Know more Architecture

20+ specialised agents inside your live enterprise deals every week.

Your stack on the left. The Sales Kriya Cloud agent fleet in the centre. Your team and tools on the right. The full loop, end to end.

Know more Partners

You get paid yearly for as long as the client is paying us. Co-marketing rights. Design-partner input on the roadmap.

If you advise B2B sales teams, you have probably been asked for tooling recommendations. We pay you for the ones that turn into customers, and we will work with your team to make the implementation land.

Know more Proof

Two deals at the same stage. One closes at 23%. The other dies at 6%. Accurate forecasting, not stage guesses.

Every live deal carries a score that adapts to its stage, its stakeholders, the plays run, and the rep selling it. Forecasts you can take to the board. One click shows the math.

Know more Is this a fit?

We commit to 6 to 12 month partnerships. Four conditions have to be true. We talk it through honestly before either of us invests more time.

Some teams should not work with us, and we will say so before either of us invests more time. Here is who we work with, and who we do not.

Know more FAQ

20 questions across 4 sections. Straight answers. No qualifiers.

How long the engagement is, what the embedded leader actually owns, what we need from you to start, how we measure progress, why we're named Sales Kriya.

Know more Insights

CRM forecast errors. Ghosted demos. The myth of the hero salesperson. What to do instead.

Written from inside real deals. Concrete, specific, and free of marketing fluff.

Know more