Free tool
Pick a hurdle. See the play.
Five real stalls from live manufacturing, pharma, CPG, logistics and fintech deals. Names and numbers scrubbed. The play is real.
Single contact, no Economic Buyer. Two use cases, neither quantified. Reschedule pattern with nothing concrete to break it. Pick yours.
Context matters
A real deal strategy is specific. We will not pretend otherwise.
A useful deal strategy is specific to this customer, this situation, and this product. The moment you generate one without that context, you have produced a coaching framework, not a strategy.
We will not auto-generate strategies on the fly. The Deal Strategy briefs we write for live customer deals are produced by the embedded leader inside the team. Against a specific CRM record, with the real stakeholders named and the real cost numbers in the brief.
What you see below is the pattern. Five common stalls, the move that works on each, and the exact artefact (the subject line, the question, the opener) the leader runs on the deal. Names scrubbed, tactics real.
Try it yourself
Pick a hurdle. See the play.
Five real stalls from live manufacturing, pharma, CPG, logistics and fintech deals. Names and numbers scrubbed. The tactics are real. same shape as the Deal Strategy briefs the embedded leader builds before every meeting.
The hurdle
One contact engaged. Economic Buyer never named.
The CTO or Plant Head is your champion. Nobody above them. CFO, COO, owner. Has seen the work yet. The deal will not move past Functional Alignment until that name comes out.
The play (three moves)
- 1Quantify the pain on this call first. A real cost number on the table is what makes asking for the Economic Buyer's name sound reasonable later, not premature.
- 2Surface the chain with one calibrated question. Skip 'who else needs to approve.' Try: 'For a project of this scope, who typically needs to be in the room before you move from design to build?' That lets them map the org without being put on the spot.
- 3Anchor a 90-minute Assessment workshop as the next step, with the Economic Buyer in the room. 'You walk us through the current process. We come back with a written brief. Yours regardless of what happens next.'
Calibrated question we actually use
Calibrated question: "For a project of this scope, who typically needs to be in the room before you move from design to build?"
Common mistake
Asking 'who else has to sign off' directly. The buyer hears it as a process question and goes vague. You learn nothing and they get cautious.
When to use it
Any deal three weeks in with one contact, still sitting below Value Alignment. Single-thread risk is what kills these.
On a live engagement, the embedded leader builds a full Deal Strategy brief like this for your stalled deal. Call script, branching outcomes, stakeholder map, hidden-constraint hunt. Mapped to your account, not the pattern.
Get a Deal Strategy for your real stalled dealIndustry not listed?
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We work with B2B enterprise sales teams across most industries. The model is the same regardless of vertical. Embedded Sales Leader plus an AI System of Action. And we adapt the playbook to your specific deal shape. Share your context on the diagnostic form and we will tell you whether we can help, and where we would start.
Get a diagnostic on your sectorBefore · After
What changes when a Deal Strategy replaces the default rep move.
Six side-by-side contrasts. The left column is what most reps do on autopilot. The right is what the embedded leader builds before the call.
Default rep move
Deal Strategy move
Want a real Deal Strategy brief built for one of your live deals? Bring the CRM record, the last meeting notes, and the contact list. We will build one and walk you through it on a 60-minute working session. No commitment. You keep the brief.
Get a Deal Strategy on your real dealExplore the rest
Read what matters to you. Or read it all.
77% of B2B buyers say their last purchase was very complex or difficult.
Gartner, B2B Buying Journey research
Every SDR tool, agency, and AI scheduler gets you the meeting. None of them help you win the deal that happens after it.
Know moreHow we work20+ specialised agents. A playbook in 2 to 4 weeks. 6 to 12 months to make it muscle memory. Works with our leader, your hire, or your existing VP.
The Sales Kriya platform reads your stack, runs the prep, scores the deals, and writes the work back into your CRM. A human leads the strategy. Us if you need one, you if you already have one. The platform does not replace the leader. It scales them.
Know moreThe productBuilt by sales operators who lived the problem. Buy the platform, the partnership, or both.
Sales Kriya reads your CRM, email, calendar, chat, and call transcripts. A fleet of 20+ specialised agents does the prep, scores the deals, and writes the work back into the tools your team already uses. A System of Action, not a system of record.
Know moreArchitecture20+ specialised agents inside your live enterprise deals every week.
Your stack on the left. The Sales Kriya Cloud agent fleet in the centre. Your team and tools on the right. The full loop, end to end.
Know morePartnersYou get paid yearly for as long as the client is paying us. Co-marketing rights. Design-partner input on the roadmap.
If you advise B2B sales teams, you have probably been asked for tooling recommendations. We pay you for the ones that turn into customers, and we will work with your team to make the implementation land.
Know moreProofTwo deals at the same stage. One closes at 23%. The other dies at 6%. Accurate forecasting, not stage guesses.
Every live deal carries a score that adapts to its stage, its stakeholders, the plays run, and the rep selling it. Forecasts you can take to the board. One click shows the math.
Know moreIs this a fit?We commit to 6 to 12 month partnerships. Four conditions have to be true. We talk it through honestly before either of us invests more time.
Some teams should not work with us, and we will say so before either of us invests more time. Here is who we work with, and who we do not.
Know moreFAQ20 questions across 4 sections. Straight answers. No qualifiers.
How long the engagement is, what the embedded leader actually owns, what we need from you to start, how we measure progress, why we're named Sales Kriya.
Know moreInsightsCRM forecast errors. Ghosted demos. The myth of the hero salesperson. What to do instead.
Written from inside real deals. Concrete, specific, and free of marketing fluff.
Know more