Honest comparison
Sales Kriya vs Fathom.
If you are choosing between Sales Kriya and Fathom, the two tools serve different jobs. Fathom is a best-in-class free notetaker: install once, capture every call, push clean notes to the CRM. Sales Kriya starts where Fathom stops. Fathom answers what happened on the call. Sales Kriya answers what should this rep do next on this deal, and did they run the playbook. Both use call transcripts. That is where the overlap ends.
Where Fathom wins
Fathom, in one sentence.
A free-forever AI meeting notetaker with paid tiers for team coaching and CRM sync. Popular with SMB and prosumer sales teams thanks to unlimited free recording, transcription, and summaries. Business tier at $34 per user per month adds AI scorecards, CRM field sync, and deal view. Over 6,900 reviews on G2 at 5.0 stars.
- Free forever tier is genuinely useful. Unlimited recording, transcription, and AI summaries at no cost. Very few AI notetakers match that on the free plan.
- Massive review volume. 6,900+ reviews on G2 at 5.0 stars, mostly from individual users. The social proof on their category page is unmatched in the notetaker segment.
- Business tier at $34 per user per month is the cheapest way to get AI scorecards plus CRM sync in the meeting-intel category.
- Modern integration surface. MCP server and public API on the Business tier for teams that want their notes readable by Claude, ChatGPT, or their own agents.
- Sweet spot in SMB and prosumer AEs who want zero-friction meeting capture and a lightweight coaching scorecard, without paying Gong money.
Where Sales Kriya is different
Sales Kriya, in one sentence.
Sales Kriya runs 20+ specialised AI agents inside live enterprise deals every week. The platform reads your stack and writes the work back. Buy it on its own, or pair it with a Forward-Deployed Sales Leader embedded inside your team.
- 45+ named agents across research, planning, execution, and coaching, all sharing one deal memory. Fathom is one product surface: the meeting. Sales Kriya covers everything around the meeting too.
- Rubric-based call coaching against your specific playbook. Sales Kriya scores calls across 7 sales stages and 47 parameters, tuned to your motion on setup. Fathom’s scorecards are template-based and not tied to your codified playbook.
- Deal-level scoring against a real stage rubric. Sales Kriya’s Deal Scoring Agent looks at the whole opportunity: playbook execution, stakeholder coverage, competitor presence, next-touch quality. Fathom’s deal view surfaces call activity, not a defensible deal score.
- Cold outbound sequencing. Outbound Sequence Agent writes multi-channel sequences across email, LinkedIn, and cold call scripts, personalized per account. Fathom does not do outbound.
- Stakeholder mapping with Miller Heiman roles, strategic account plans, and customer-facing decks are first-class outputs. Fathom has none of these.
- Optional Forward-Deployed Sales Leader. A senior operator embedded inside the team for 6 to 12 months alongside the platform. Fathom is pure SaaS.
- Pay as you go from $19.99. Every credit unlocks the full agent fleet, not just meeting notes.
Side by side.
| Dimension | Fathom | Sales Kriya |
|---|---|---|
| Product shape | AI notetaker with CRM sync and coaching scorecards on paid tiers | One agent fleet covering research, plan, execute, coach, close |
| Number of specialised agents | One meeting-centric product with scorecards and deal view on Business tier | 45+ named agents sharing one deal memory |
| Free tier | Yes. Unlimited recording, transcription, and summaries. | Free tools at /call-scorer, /deal-scorer, /play-picker. Full fleet needs a $19.99 recharge. |
| Paid pricing (annual) | Premium $16, Team $15, Business $25, Enterprise custom | Pay as you go from $19.99, no seat commitment |
| Call coaching rubric | Template-based scorecards on Business tier | 7-stage, 47-parameter rubric tuned to your playbook on setup |
| Deal scoring against pipeline stage | Deal view surfaces call activity, not a defensible score | Deal Scoring Agent with playbook execution, stakeholder coverage, competitor presence, next-touch quality. Auditable per signal. |
| Cold outbound sequencing | Not offered | Outbound Sequence Agent. Email, LinkedIn, and cold call scripts, personalized per account. |
| Account research | Not offered | Account Research Agent. Reads public site, news, funding, and hiring signals. |
| Stakeholder map with Economic Buyer, Champion, Coach roles | Not offered | Stakeholder Map Agent with Miller Heiman roles and navigation plays |
| Strategic account plan generation | Not offered | Yes. Account plan artifact ready for QBR. |
| Customer-facing proposal or discovery decks | Not offered | Customer Deck Agent. Branded, per-account, uses your master template. |
| MCP server / API access | MCP + public API on Business tier and above | Reads existing CI tools including Fathom transcripts. Public API on the roadmap. |
| CRM integrations | Salesforce, HubSpot | Salesforce, HubSpot |
| Optional human sales-leader partnership | Not offered. Pure SaaS. | Optional 6 to 12 month Forward-Deployed Sales Leader on top of the platform |
| G2 rating and reviews | 5.0, ~6,900+ reviews | 4.9, 7 reviews (as of launch in September 2026) |
Best fit for Fathom
Fathom is the right pick if you want a free-forever AI notetaker on every rep’s calendar with clean CRM push at low cost, you sell to SMB or mid-market with shorter cycles, and the meeting layer is the extent of what you need automated. The free tier and $34 Business tier are hard to beat if the scope is meeting notes and light coaching.
Best fit for Sales Kriya
Sales Kriya is the right pick if you sell to enterprise with complex multi-stakeholder deals, you need agents for the whole cycle (research, plan, execute, coach) not just post-call cleanup, you need stakeholder maps and account plans as first-class outputs, and you want pay-as-you-go pricing without per-seat commitments. Especially for founder- and CRO-led teams that want a senior operator on top when needed.
Frequently asked.
We just want a free notetaker on every rep’s calendar. Is Fathom enough?
Yes. Fathom’s free tier is the strongest in the meeting-intel category. Install it, get clean notes, push to the CRM. Sales Kriya starts to matter when the pain moves past notes: deals slipping without warning, coaching that never lands, no stakeholder map on complex accounts, outbound that is not running.
Fathom Business is $34 per user per month. What does Sales Kriya cost?
Sales Kriya is pay as you go with a $19.99 minimum recharge. No monthly commitment. No seat commitment. Every $19.99 unlocks the full agent fleet including outbound sequences, account research, stakeholder mapping, coaching against your playbook, and customer-facing decks. If your reps do not use it, you do not pay. Ten reps on Fathom Business runs $340 per month whether they use it or not.
How is your call coaching different from Fathom’s scorecards?
Fathom’s scorecards are template-based on the Business tier. Sales Kriya scores calls against your specific playbook across 7 stages and 47 parameters, tuned to your motion on setup, and produces monthly and quarterly pattern summaries so managers coach on evidence over months, not on the last one or two calls they happened to hear. Read the details at /features/call-coaching.
Can I use Sales Kriya alongside Fathom?
Yes. Fathom handles the meeting recording and clean summary push to the CRM. Sales Kriya reads Fathom transcripts as first-class input and runs the coaching, deal strategy, outbound, and account planning agents on top. You do not need to rip out Fathom to try Sales Kriya.
Fathom has 6,900 G2 reviews. Why should I pick a newer platform?
Fathom’s review volume is real and reflects a great SMB free-tier motion. Sales Kriya is a newer platform built for a different buyer: enterprise B2B teams with long cycles, complex buying committees, and playbook-driven deals. Different scope, different economics. The right answer depends on where your pain actually sits. Try both on one live account and compare.
Want a real walk-through?
Two ways in.
If you already have sales leadership and want the system that scales them, book a platform demo. If you want the system and a senior leader embedded inside the team, get a revenue diagnostic.
The category read
Why this comparison is not feature-by-feature.
The 2010s sales-tech category is consolidating. The CEOs of 6sense, Gainsight, and Outreach all left in the last eighteen months. Clari is merging into Salesloft. The honest read on this comparison is not who has the better feature today, but whether the category each tool defines still earns the budget line it used to.
Explore the rest
Read what matters to you. Or read it all.
77% of B2B buyers say their last purchase was very complex or difficult.
Gartner, B2B Buying Journey research
Every SDR tool, agency, and AI scheduler gets you the meeting. None of them help you win the deal that happens after it.
Know moreHow we work20+ specialised agents. A playbook in 2 to 4 weeks. 6 to 12 months to make it muscle memory. Works with our leader, your hire, or your existing VP.
Sales Kriya reads your stack, runs the prep, scores deals, and writes the work back to your CRM. A human leads the strategy. The platform scales them.
Know moreThe productBuilt by sales operators who lived the problem. Buy the platform, the partnership, or both.
Reads your CRM, email, calendar, chat, and call transcripts. 20+ specialised agents do the prep, score the deals, and write work back into your tools.
Know moreArchitecture20+ specialised agents inside your live enterprise deals every week.
Your stack on the left. The Sales Kriya Cloud agent fleet in the centre. Your team and tools on the right. The full loop, end to end.
Know morePartnersYou get paid yearly for as long as the client is paying us. Co-marketing rights. Design-partner input on the roadmap.
For fractional CROs and sales consultants. We pay rev share on every account you refer, help with the implementation, and give co-marketing rights.
Know moreProofTwo deals at the same stage. One closes at 23%. The other dies at 6%. Accurate forecasting, not stage guesses.
Every live deal gets a score that adapts to its stage, stakeholders, plays run, and the rep selling it. Board-ready forecast. One click shows the math.
Know moreIs this a fit?We commit to 6 to 12 month partnerships. Four conditions have to be true. We talk it through honestly before either of us invests more time.
Some teams should not work with us, and we will say so before either of us invests more time. Here is who we work with, and who we do not.
Know moreFAQ20 questions across 4 sections. Straight answers. No qualifiers.
How long the engagement is, what the embedded leader actually owns, what we need from you to start, how we measure progress, why we're named Sales Kriya.
Know moreInsightsCRM forecast errors. Ghosted demos. The myth of the hero salesperson. What to do instead.
Written from inside real deals. Concrete, specific, and free of marketing fluff.
Know more